Phirefly Family Now Live
After two years of planning and development, I have launched my online store selling personalised wall art prints and forthcoming apparel range.
Phirefly Family original prints featured in the wall art and apparel range are inspired by the seasons and the great outdoors and celebrate the bond found at the heart of families. Whether it’s a camping trip in the woods or a splash through the puddles, fun, uncomplicated family life is captured in bold, simple graphics and sentiments. Gender neutral colours and motifs are used throughout the range, seasons are an important inspiration but these collections are timeless. Unrestricted by seasonal trends, age and gender specifications, these are intended to be quality heirloom pieces, made from durable materials designed to be passed through families.
Celebrating all things outdoors – camping, nature, the seasons, is at the core of my family and inspires our imagery. I design all of the prints and products and have a small team of trusted local suppliers. Having spent my professional career designing for high-volume commercial retailers creating budget fast fashion, my aim now is to produce a high-quality range, comprised of considered, unique designs with a long lifespan and a minimal footprint. Throw it around, not throw-away.